Built for riders. Rooted in Canal Fulton.

Eric has co-owned Brimstone Bicycles for over 11 years and brings the perspective of both a lifelong cyclist and an ultra-endurance athlete. Having completed three full Ironman events and logged more than 3,100 miles in long-distance trail racing, he understands the importance of reliable bikes and quality gear.

A U.S. Army veteran and longtime Canal Fulton resident, Eric also served two terms on city council. Outside the shop, Eric and his amazing wife Desiree are outdoor and nature enthusiasts enjoying cycling, hiking, swimming and spending time with their children.

In recent years, Eric has especially enjoyed running the shop alongside his oldest son, Jake. Together, they take pride in honest service, strong craftsmanship, and treating every customer the way they’d want their own family treated.

Yuriy is a passionate cyclist and co-owner of Brimstone Bicycles, with a deep love for Italian bike brands — especially Bianchi. He owns multiple Bianchis across road, gravel, and fixed-gear setups, and his riding has taken him on countless tours across Europe, including multiple crossings of the Alps.

Cycling is a lifestyle he proudly shares with his remarkable wife, Isabella, and together they’ve completed cycling tours across many European countries — including a bikepacking honeymoon across northern Italy. Through the Hudson Velo Cycling Club, Yuriy is also an active participant in VeloSano, earning Big Wheeler status through his commitment to riding and fundraising for cancer research.

A husband and father, Yuriy enjoys helping people get into cycling of all types and loves sharing — and listening to — great riding stories. At the shop, he’s the force behind Brimstone’s web presence and a go-to resource for road, gravel, and component questions.

Jake grew up in Brimstone Bicycles, spending time in the shop since he was 10 years old and learning the craft firsthand. Now an owner and full-time mechanic, he represents the next generation of the shop — carrying forward the values Brimstone was built on while helping shape where it’s headed.

Heading into his third year full time, Jake is deeply involved in day-to-day operations and takes pride in quality workmanship and honest communication. He enjoys meeting new people and learning something new every day.

Outside the shop, Jake loves trail cruising and playing ice hockey, and his mindset is simple: treat every bike — and every customer — with care and respect.

Jared is one of the mechanics who takes on the jobs others shy away from. While he’s one of the younger members of the team, his experience and technical ability far exceed his years — and there’s very little he can’t fix or figure out.

Known in the shop for handling the most complex and challenging repairs, Jared approaches every bike with patience, precision, and pride in doing it right. He rides when he can (and wishes he had more time to), and he has a real appreciation for American-made bikes and products — valuing craftsmanship and reliability.

If a bike needs serious attention, Jared is often the one trusted to get it done — and get it done right.