Privacy Policy.Clear and transparent.

This Privacy Policy describes how Brimstone Bicycles ("Brimstone," "we," "us," or "our") handles personal information when you browse our website, place an order, request service, contact our team, or otherwise interact with us.

Our website is brimstonebicycles.shop. We operate from Canal Fulton, Ohio. For privacy questions or requests, email info@brimstonebicycles.com.

This policy describes Brimstone's practices. Other businesses and services, including payment providers and linked third-party sites, may have separate privacy policies.

Depending on how you interact with Brimstone Bicycles, information collected may include:

• Contact and identity details: name, email address, telephone number, and billing or shipping addresses.
• Orders and service requests: items purchased, cart contents, order history, refund and return details, repair inquiries, bike models, delivery instructions, and other information you choose to provide.
• Account and preferences: account details, communication preferences, wish lists or product interests where those features are available.
• Communications: emails, contact-form submissions, chat conversations, feedback, product reviews, and requests for customer assistance.
• Technical and usage information: IP address, device and browser information, approximate location derived from technical data, referring pages, pages viewed, search activity, and interactions with our store, collected through cookies, logs, and similar technologies.

Checkout and payment providers process payment details as needed to authorize transactions. Brimstone receives the information necessary to manage and fulfill an order, such as payment status and order details.

We receive information directly from you when you make a purchase, contact us, create an account, use chat, or request service. We may also receive information automatically through our website, from Shopify and other service providers, from payment or fraud-prevention partners, and from shipping or fulfillment partners when necessary for an order.

If you submit information about someone else, such as a gift recipient or delivery contact, please provide only what is needed to complete the request.

We use personal information for purposes associated with operating our bicycle shop and online store, including to:

• Process payments, accept and fulfill orders, arrange shipping or pickup, and administer returns, exchanges, and refunds.
• Provide bicycle repairs, assembly, warranty-related assistance, product recommendations, and other customer support.
• Maintain accounts and remember preferences where those features are available.
• Communicate about orders, product availability, service requests, and customer questions.
• Send promotional messages where permitted, and honor applicable communication choices.
• Measure website performance, understand shopping activity, improve our services, and evaluate marketing campaigns.
• Protect the store and customers, detect fraud or misuse, enforce applicable terms, and satisfy legal, accounting, tax, and recordkeeping obligations.

We may share information where reasonably necessary to run our store or as otherwise permitted by law, including with:

• Shopify and technology providers that host the storefront, support checkout, accounts, messaging, and other store functions.
• Payment and fraud-prevention providers that process transactions or help protect against unauthorized activity.
• Shipping and fulfillment partners, including carriers, distributors, manufacturers, and service partners who need order or contact details to fulfill a request.
• Analytics and advertising partners that help us understand store traffic and measure or deliver marketing, depending on which services and pixels are enabled.
• Professional advisers and authorities where reasonably needed for legal compliance, protection against fraud, disputes, or legitimate requests.
• Successors to our business if assets or operations are transferred as part of a merger, sale, reorganization, or similar transaction.

When you publicly post a review or other user-submitted content, the information you choose to publish may be visible to others. See the privacy policies of third-party services for how they handle information under their own responsibility.

Our store is operated using Shopify. When you make a purchase, information necessary to complete checkout and manage that purchase is processed by Shopify, supported payment providers, and relevant service partners.

To prepare and deliver a bicycle, parts, or accessories, we may provide the necessary name, destination, contact details, and order details to a shipping carrier, supplier, or fulfillment partner.

For information about Shopify's own processing, see the Shopify Consumer Privacy Policy. Brimstone's shipping and return terms are explained separately on our Shipping & Assembly and Return Policy pages.

Cookies and similar technologies help operate shopping carts and checkout, maintain sessions, remember preferences, understand traffic, and—where enabled—support advertising and analytics.

Some technologies are necessary for the store to function. Others may be used for performance measurement, personalization, or marketing depending on our settings and your applicable choices. Third-party providers may also use their own technologies when their features are active.

You may be able to manage non-essential cookies through the site's cookie-preference controls (when available), your browser settings, and other privacy-choice mechanisms. Disabling certain cookies can affect account, cart, or checkout functions.

We may use your email address or other contact details to send news, offers, or product updates where permitted by law and your preferences. Marketing messages can generally be unsubscribed from using the instructions they contain, or by emailing info@brimstonebicycles.com.

Depending on the advertising features we use, marketing partners may receive information such as online identifiers, website interactions, or contact information to support advertising, audience measurement, or promotional communications. Such activities may be subject to additional privacy rights or opt-out requirements in your region.

Opting out of promotional messages does not necessarily stop order confirmations, service updates, or other non-marketing communications required to handle your requests.

Depending on where you live and applicable law, you may have rights to request access to personal information, correction, deletion, a copy of your information, or limits on certain uses. You may also have the right to withdraw consent, object to particular processing, or opt out of targeted advertising or certain data sharing.

To make a privacy request, email info@brimstonebicycles.com. Please describe the request and provide enough information for us to locate the relevant record. We may need to verify your identity and may retain some records where required or permitted by law.

Where Brimstone provides a cookie-preference or Your Privacy Choices control on its website, you can use it for the applicable choices. We will handle qualifying requests in accordance with applicable requirements.

Privacy laws in some U.S. states, including California, provide qualifying residents with additional rights relating to personal information. Depending on the applicable law and whether it applies to Brimstone, these may include rights to know, access, correct, or delete information, request portability, and opt out of certain uses of information for targeted advertising or defined forms of sale or sharing.

Where required by law, we will honor qualifying requests and applicable appeal or non-discrimination protections. Submit a request through the privacy contact provided below. Residents of other jurisdictions may have additional rights under their local laws.

We take reasonable measures designed to help protect information against unauthorized access, loss, misuse, or disclosure. No website or data-transmission method can be guaranteed completely secure. Please protect your account credentials and contact us if you suspect unauthorized account activity.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer support, recordkeeping, fraud prevention, dispute resolution, and compliance with applicable legal obligations. The appropriate retention period depends on the type of information and why it is held.

Our online store is intended for adult shoppers and is not directed at children under 13. We do not knowingly seek personal information directly from children under 13. If you believe a child has submitted personal information to us, please contact us.

Reviews, comments, or other information you choose to publish openly may be seen by other visitors. Our site may link to external websites, product manufacturers, social networks, maps, or services. Their privacy practices are governed by their own notices and are not controlled by this policy.

Some of our technology, shipping, payment, and other service providers may process or store information in locations outside your state, country, or region. Privacy protections in those locations may differ. Where cross-border processing is subject to particular legal safeguards, those requirements apply to the relevant activity.

We may revise this Privacy Policy as our services, technology, legal requirements, or business practices change. The current version will be made available on this page. When required by law, we will provide additional notice or obtain consent.

For questions, requests, or concerns about how Brimstone handles information, contact us:

You may also use our contact our team page. Please do not email payment card numbers or other sensitive payment information.