{"product_id":"zipp-353-nsw-carbon-wheelset","title":"Zipp 353 NSW Road Wheelset - 35\/40 mm, AXS Sensor","description":"\u003cdiv class=\"brimstone-wheel-description\"\u003e\n\u003cp style=\"color:#0F502C;font-weight:700;letter-spacing:0.06em;\"\u003eROAD \/ ENDURANCE \/ PREMIUM CONNECTED\u003c\/p\u003e\n\u003ch2\u003eZipp 353 NSW: premium road wheels for the long way home\u003c\/h2\u003e\n\u003cp\u003eThe Zipp 353 NSW WH-353-NSW-B1 is a premium 700c road wheelset with a 35\/40 mm Sawtooth rim, 25 mm internal width, ZR1 SL hubs and integrated AXS Wheel Sensors. It is the NSW option to consider for an endurance-road build when a shallower profile and a wider road-tire platform are central to your plan.\u003c\/p\u003e\n\u003cdiv style=\"padding:16px 18px;background:#f4f7f4;border-left:3px solid #0F502C;margin:20px 0;\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you are buying:\u003c\/strong\u003e A complete front-and-rear wheelset. Select the rear freehub: Shimano \/ SRAM HG Road or SRAM XDR. Manufacturer model: WH-353-NSW-B1.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFitment first:\u003c\/strong\u003e Road use only: Zipp explicitly does not approve this B1 353 NSW for gravel. Use the specified compatible tires and follow the AXS Wheel Sensor installation and sealant procedure. Older 353 model guidance is not a substitute for B1 guidance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHookless setup:\u003c\/strong\u003e 5.0 bar wheel ceiling (approximately 72.5 psi). A lower tire- or size-specific limit may apply; a maximum is not a riding recommendation. \u003ca href=\"https:\/\/www.sram.com\/en\/zipp\/campaigns\/hookless-tire-compatibility\"\u003eCheck current Zipp tire compatibility\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eGive the whole road ride a place in the decision\u003c\/h3\u003e\n\u003cp\u003eA memorable road day is rarely one continuous sprint. There are climbs, conversations, rough sections and the extra loop you take because you still feel like riding. When that is your brief, it is reasonable to question whether the deepest wheel is the one you really want. Start with the tires, the route and the kind of build that will keep making sense after the first ride.\u003c\/p\u003e\n\u003cp\u003eThe B1 combines a 35\/40 mm Sawtooth profile with ZR1 SL hybrid ceramic-bearing hubs and integrated pressure sensing. The AXS Wheel Sensors make pressure visible during the ride, adding useful information when the road or conditions change. Zipp optimizes the rim around 30 mm tires within its specified 29-35 mm range. This is a premium road setup built around more than rim depth alone.\u003c\/p\u003e\n\u003csection aria-label=\"Zipp 353 NSW product views\" class=\"brimstone-zipp-visuals\" style=\"margin:28px 0;\"\u003e\n\u003ch3\u003eZipp 353 NSW: a closer look\u003c\/h3\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:16px;align-items:stretch;\"\u003e\n\u003cfigure style=\"margin:0;flex:1 1 260px;min-width:0;background:#ffffff;border:1px solid #e5e9e5;border-radius:8px;overflow:hidden;\"\u003e\n\u003cimg alt=\"Zipp 353 NSW front wheel, side view of Sawtooth rim\" decoding=\"async\" height=\"1000\" loading=\"lazy\" src=\"https:\/\/www.sram.com\/globalassets\/image-hierarchy\/sram-product-root-images\/wheels\/wheels\/wh-353-nsw-b1\/productassets_wh-353-nsw-b1_fg\/wh-353-nsw-tl-dbcl-700f-12x100-std-b1-c-side-s.png?w=1000\" style=\"display:block;width:100%;height:auto;max-width:100%;object-fit:contain;background:#ffffff;\" width=\"1000\"\u003e\n\u003cfigcaption style=\"padding:12px 16px 16px;font-size:0.92em;line-height:1.5;\"\u003eThe B1 Sawtooth road rim in side view.\u003c\/figcaption\u003e\n\u003c\/figure\u003e\u003cfigure style=\"margin:0;flex:1 1 260px;min-width:0;background:#ffffff;border:1px solid #e5e9e5;border-radius:8px;overflow:hidden;\"\u003e\n\u003cimg alt=\"Zipp 353 NSW rear wheel, angled view with XDR freehub\" decoding=\"async\" height=\"1000\" loading=\"lazy\" src=\"https:\/\/www.sram.com\/globalassets\/image-hierarchy\/sram-product-root-images\/wheels\/wheels\/wh-353-nsw-b1\/productassets_wh-353-nsw-b1_fg\/wh-353-nsw-tldbcl-700r-xdr-12x142-std-b1-c-3q-s.png?w=1000\" style=\"display:block;width:100%;height:auto;max-width:100%;object-fit:contain;background:#ffffff;\" width=\"1000\"\u003e\n\u003cfigcaption style=\"padding:12px 16px 16px;font-size:0.92em;line-height:1.5;\"\u003eThe current B1 rear-wheel configuration.\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:0.86em;line-height:1.5;color:#555;margin:10px 0 0;\"\u003eOfficial Zipp product photography. Individual wheels are shown for detail; this listing is for the front-and-rear wheelset. The rear freehub supplied follows your selected option; rear photographs show an example configuration.\u003c\/p\u003e\n\u003c\/section\u003e\u003ch3\u003eWho should put this wheelset on the shortlist?\u003c\/h3\u003e\n\u003cp\u003eChoose the 353 NSW when a premium road build, wider road tires and pressure monitoring are your priorities. Choose a different wheel for a gravel brief. Compare the 202 NSW for a climbing-first approach and the 454 NSW for a deeper aero-road direction. Treat those as different answers to different riding plans.\u003c\/p\u003e\n\u003ch3\u003eZipp 353 NSW specifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ccaption style=\"text-align:left;padding:0 0 8px;\"\u003eManufacturer reference for the model identified above\u003c\/caption\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eModel \/ generation\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003eWH-353-NSW-B1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003ePurchase unit\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003eFront + rear wheelset\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eWheel \/ brake format\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003e700c; disc brake; Center Lock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eRim interface\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003eCarbon; hookless \/ Tubeless Straight Side (TSS)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eRim depth\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003e35\/40 mm variable-depth Sawtooth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eInternal width\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003e25 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eHub platform\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003eZipp ZR1 SL; hybrid ceramic bearings; 66 engagement points\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eTire fit\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003eISO\/TSS-compatible tubeless tires, 29-35 mm; road use only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eWheel pressure ceiling\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003e5.0 bar wheel ceiling (approximately 72.5 psi); lower applicable tire limits prevail\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003eMaximum system weight\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003e115 kg \/ 253 lb; rider, bicycle and equipment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"text-align:left;vertical-align:top;width:34%;padding:9px 12px 9px 0;border-bottom:1px solid #e3e7e3;\"\u003ePublished wheelset weight\u003c\/th\u003e\n\u003ctd style=\"vertical-align:top;padding:9px 0;border-bottom:1px solid #e3e7e3;\"\u003e1,310 g: lightest XDR \/ 12 mm configuration; support includes sensor, tape and valves.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eZipp 353 NSW vs 202 NSW vs 454 NSW\u003c\/h3\u003e\n\u003cp\u003eBegin with the 353 for the 25 mm-internal, sensor-equipped road platform. Begin with the 202 for a 35 mm climbing-focused brief, or the 454 for a 53\/58 mm deeper-road profile. We recommend making that decision around use and tire selection before comparing weights, especially while the 202's published weight information remains inconsistent.\u003c\/p\u003e\n\u003cp\u003eCompare with \u003ca href=\"\/products\/zipp-202-nsw-carbon-wheelset\"\u003eZipp 202 NSW\u003c\/a\u003e or \u003ca href=\"\/products\/zipp-454-nsw-carbon-wheelset\"\u003eZipp 454 NSW\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eQuestions to answer before ordering\u003c\/h3\u003e\n\u003ch4\u003eCan I use this 353 NSW for gravel?\u003c\/h4\u003e\n\u003cp\u003eNo. The WH-353-NSW-B1 generation is not approved for gravel by Zipp. Some older 353 documentation describes different applications; do not apply it to this listing.\u003c\/p\u003e\n\u003ch4\u003eDoes the 353 NSW include pressure sensors?\u003c\/h4\u003e\n\u003cp\u003eYes. This B1 model includes Zipp AXS Wheel Sensors. Follow the current instructions for tire, tube, valve and sealant compatibility with that system.\u003c\/p\u003e\n\u003ch4\u003eDoes the current 353 NSW use Cognition hubs?\u003c\/h4\u003e\n\u003cp\u003eThis B1 listing uses ZR1 SL hubs with hybrid ceramic bearings. A listing that describes Cognition may refer to another generation, so compare exact manufacturer identifiers.\u003c\/p\u003e\n\u003ch4\u003eCan I reuse my existing narrow road tires?\u003c\/h4\u003e\n\u003cp\u003eDo not assume so. The checked model specification starts at 29 mm and requires suitable TSS-compatible construction. Send the exact tire name and size before planning the transfer.\u003c\/p\u003e\n\u003ch3\u003eChoose the wheels with a real bike shop\u003c\/h3\u003e\n\u003cp\u003eTell us what a great road day looks like to you and which bike and tires you plan to use. We can compare the NSW options without treating maximum rim depth as the automatic definition of premium.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/contact\"\u003eAsk Brimstone about this wheelset\u003c\/a\u003e or call \u003ca href=\"tel:+13309700911\"\u003e(330) 970-0911\u003c\/a\u003e. Our shop is in Canal Fulton, Ohio. Confirm current availability, package contents and any installation or accessory charges before purchase.\u003c\/p\u003e\n\u003cp\u003eComparing prices? Review our \u003ca href=\"\/pages\/price-guarantee\"\u003ePrice Guarantee terms, eligibility and exclusions\u003c\/a\u003e. \u003ca href=\"\/collections\/wheel-collection\"\u003eExplore the complete wheel collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Zipp","offers":[{"title":"Shimano \/ SRAM HG Road","offer_id":67786344792340,"sku":null,"price":4300.0,"currency_code":"USD","in_stock":true},{"title":"SRAM XDR","offer_id":67786344825108,"sku":null,"price":4300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/6698\/8308\/files\/wh-353-nsw-tl-dbcl-700f-12x100-std-b1-c-side-s.png?v=1792841647","url":"https:\/\/brimstonebicycles.shop\/products\/zipp-353-nsw-carbon-wheelset","provider":"Brimstone Bicycles","version":"1.0","type":"link"}